Opportunity in the Owner-Occupiers market for Estate Agents

June 12th, 2017

An untapped opportunity for Local Estate Agents is to reposition themselves to ‘Manage property for Owner-Occupiers’

The High St business model is changing, and fees declining in most cases. The race to the bottom can be halted!

Why do households, with little to no experience or interest in property management liaise with builders, plumbers, gardeners, etc… for the day-to-day management of their own homes? Would they not be happier paying a monthly transaction fee to have their homes managed by a professional, unobtrusive, and digitized 3rd party to ease the household administrative burden on them?

To achieve this new market space, the Agent will need to professionalize and educate themselves on property management. As things are now, the Real Estate sector has a poor reputation likely driven by short-termism which you can read more about by clicking here. But that can change by building trust! And our suggestion also means that clients whom you sell to can continue to be paying customers as occupants, landlords, or vendors.

‘High St Agents’ are perfectly positioned to occupy this new space, as local property management experts armed with their trade contacts as their traditional agency market declines, through disruption online, or as their service becomes a commodity product. Additionally, as and when the ‘Managed Owner-Occupier’ is ready to Sell or Let, the incumbent Agent is in a perfect position to build upon that relationship with relevant property management history.

An Agent, with a ‘new experience brand’ or an existing residential business, could create this new space similar to the way Airbnb has innovated a new multi-billion business within the traditional tourism sector. Is there somebody out there ready for this opportunity? Only time will tell.

You can contact us at [email protected] if you have any feedback and/or would like to get in touch.